Table of Contents
1️⃣ Lossless compression
Meta data is removed from the image, reducing the file size (PNG, GIF, JPEG). Typical meta data is for example GPS coordinates, or the camera model. Usually the people viewing your images don’t need this information. Plus this information can only be viewed through a cumbersome process.
2️⃣ Lossy compression
We compress jpg files in realtime to remove data from the image that a human cannot see. The image that is delivered to the viewer looks exactly the same as the original, but is smaller in filesize, so loads faster. Our system is smart enough to detect whether compressing and sending the compressed file to the viewer, will take longer than just sending the uncompressed file, in which case it will stick to sending the uncompressed file.
