Selling online handbook

What are Virtual Assistants? Virtual Assistants are people from anywhere in the world who do freelance work in tasks they specialize in. These tasks can range from data collection, to product design, to writing newsletters. The great advantage is that virtual assistant work independently, meaning that you as an employer have less responsibilities. You do…

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Have you heard of James Kwarteng? Amazon has! In 2019 he was arrested in Spain after making nearly $370,000 by returning Amazon packages. Not the actual product items, though, he sent back boxes filled with dirt and kept the refund money.A year earlier Erin and Leah Finan from Indiana were convicted after making over $1.2…

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Get in the mood Everything starts with you and your brand. Take a good look at what you are selling and decide which look best suits your company image. If you are selling light, neutral products, consider working with pastels and whites. If on the other hand, your brand is vibrant and bold, pick colourful…

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As an online merchant you probably know all the big marketplaces online to sell your goods such as eBay and Amazon. However, there are also some emerging marketplaces that serve niche audiences. Your goods might fall in these niche categories which means you have an additional way to sell online. The emerging online marketplaces are:…

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The online world is big and as a seller, it can be challenging to find your way around. Which platforms are popular? Which marketplace suits your business? Where does your target audience go shopping online? We’ve made a list of 5 different marketplaces explaining what they are, where they operate, the positives, the negatives, and…

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1. Light It Up You’re taking a picture, because you want to sell a product. So, make sure that the product is in the spotlight. When you take a photo in low light, your camera will try to compensate by extending the exposure time. This results in blurry or grainy pictures. Buyers want to see…

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So, your products are all ready to be sent off to a happy customer. “My work here is done”, you say to yourself. Well, not quite! You still need to post your order. You might think that this is just a practicality, and it is, but it is also a great opportunity for you to…

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What products look like is a key factor whether people are buying things online or instore. That’s why good product photography matters and can help your customers feel confident that they know exactly what they are buying as they click through your site. But what makes a great product photo? How can you take better…

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