Going shopping is something that requires all our senses. You see something you like, you pick it up, feel it and maybe even smell or taste it.
But when it comes to online shopping, for example selling on eBay, we don’t have that luxury.
Sure, you can read up on the specifics of a product. Maybe you will even find time to read a review or two. But let’s be honest, we always look at the photo before putting on our reading glasses. No matter what you are selling, an image will grab a customer’s attention quicker than words.
An image only takes a second to see and at the same time a good photo can say more than a thousand words. Product photography isn’t just a marketing tool, it is your shop window, showroom and product philosophy all in one.
4 reasons why product photography is important:
1) Product photos define your image as a seller
Think about who your customers are. What do they need? What do they like? Try to translate that into your photography. Choosing the right background, appropriate lighting and surrounding scenery will help to build your image.
And remember: consistency is key. Your photographs should stand out and be recognizable.
These are very big decisions to make and it’s not always easy to pull off. Don’t be afraid to invest in a professional photographer to help you figure out your look. It might be expensive, but good things usually don’t come cheap. Remember that you are investing in something that will make a difference. Because in the world of commerce, looks matter!
2) Product photos should show off your features
People can’t reach through their computer screen to pick up your product and test it. Your photos need to fill this void, so that customers can visualize how they will be using your product.
Clothes look better when they are worn. Whisky looks tastier when it is poured into a nice glass. Blankets look softer when they are draped over a rocking chair. Tools look more effective when you are being held by a handy builder.
Use your photos to explain how your product is used. After all, that is why they are buying it in the first place.
3) The importance of photos that build trust
Don’t forget to show off every angle of your product. People want to know what they are spending money on. It is only right for you to give them that information.
Customers feel more confident about buying something when they have seen every side of it. Show your product front to back, side to side and top to bottom. This way, you will gain your buyers trust.
It’s common sense, really. If you have nothing to hide, you must be worth buying!
4) Photos grab attention and good ones can keep it
A loyal customer is the best kind of customer. There are a lot of aspects to consumer loyalty, and one of them is engagement. People don’t just buy a product, they buy the story and emotions connected to it too. Photography is the ideal way to evoke those emotions.
Use your product images to tell your story.
Good photography is a scroll-stopper on social media. It will be remembered and maybe even shared. And that is exactly the kind of exposure you are looking for.
Here’s more information about why product photography is important.
If you’re selling on eBay, take eBay’s image dimensions into account.