Images are vital when it comes to website design and making an impact on potential customers. They make your site more appealing, encourage more shares on social media, and actually help to drive traffic to your website through image listings on search engines. However, too many images can cause slower load times. Slower load times mean lower search engine rankings, frustrated site visitors, and lower conversion rates as people skip past your site.
So, what can be done to make sure you maximize the benefit of images whilst preventing against the pitfalls? Image hosting is a fast and reliable way for people who need to share images online. The key things to focus on are loading ‘lighter’, fewer, and faster. In this post, we will outline how you can do this and the best way
How do I know if images are slowing my blog loading time?
Before you start thinking about speeding up load times and finding the right place to host your images, it’s a good idea to get to grips with the situation you are starting from. Once you have your benchmark, you can monitor improvements as you make them and recognize which changes you make have the greatest effects. Google’s PageSpeed Insights offers an excellent tool to help you do this as it can highlight areas causing slow load times on your webpage and indicate where you need to focus on image optimization.
How to optimize images
The key thing when it comes to optimizing your images is resizing them. This means resizing the image to the exact sizes it needs to be on different pages. For example, you may want a small image on a product listing page and a larger image to be displayed as you click through to the product details. If you send a single image to cover both that has not been adjusted from its original size, then you will be slowing down your page twofold:
- Your file size will be larger than necessary
- Your user’s web browser will have to work harder as it will need to resize the image
The important thing to remember is that you need to scale down your images before they are sent to a browser. If you do this, you’ll be sending much smaller images helping to boost loading times. Unfortunately, when website designs change, you need to consider the effects on image dimensions. Fortunately, good quality image hosting sites like Img.vision offer tools that allow you to resize images in bulk after they have been uploaded and store copies of all the different sizes you need as well as the original quality image.
Choose image hosting with a good CDN for faster image delivery
Now you’ve sorted out image size you can look into getting images loaded on your website quickly no matter where the user is. This is important as the faster load times will stop you from getting bumped down search engines. To ensure this, you’re going to want to work with an image hosting site offering a decent Content Delivery Network (CDN). If you don’t use a CDN, then your load times will increase depending on who is accessing your website or, more specifically, where they are accessing it from.
For example, if you were to host all of your images on your own server, which is located somewhere in the USA, then someone tries to access an image on your site over in the United Kingdom, the laws of physics mean it will take longer for that person in the UK than someone within the USA. A CDN is a system of caching/proxy servers that allows you to provide images from servers across the globe, always choosing the closest server to the user, helping to reduce image loading times and improve page performance.
Effectively, using an image hosting site with a CDN means you are able to store your content in multiple places at once. This improves user experience of your website and prevents them from having to wait for requests and responses to make their way back and forwards across the globe. CDN’s also help pages deal with higher traffic, reduce bandwidth consumption, and make it possible to localize coverage without high costs.
Where to host blog images
So, where can you host blog images for faster load times? Well, a great image hosting site that comes complete with a market-leading CDN is Img.vision. Whether you are writing a fashion, travel food or any other blog, are working in e-commerce, working specifically with eBay or have a high number of images on your site for any reason, this site can help you make the most of them without negatively impacting on load times.
As well as a market-leading CDN with servers across the globe, Img.vision has a range of features that will improve site performance, site traffic, and customer conversion rates. This includes things like https secure images which are compliant with eBay’s guidelines, filename retention to save you time and make things easier to organize, bulk resize options for images already uploaded, and no bandwidth limits or charges for popular images. You can also watermark images using the excellent image editor with a range of useful tools that make it easier to maximize your image impacts.
When it comes to webpages, images are vital for enticing users of our pages be they blogs or e-commerce. However, the more images we use, the more likely we are to come against loading issues that can affect search engine rankings and user experience negatively. That is why it is so important to optimize the images we are using for specific web page designs and to make sure we make the right choice when it comes to hosting blog images for faster load times.
Choose an image hosting website that comes with a range of tools and an excellent CDN, such as Img.vision, that can help you get the most from your images and make bulk changes across areas whilst also speeding up load times for end users.