Optimizing your images is a key way to get your website up the rankings on a search engine. Many webpages prioritize written content when it comes to developing their SEO campaign, which means that the power of images in driving the popularity of a website is frequently overlooked. In this blog, we take a look at how to make the most out of your images so that they serve to improve your SEO. Check out our 7 tips for optimizing your images below to get started.
7 Tips for Optimizing your Images
1. Relevant and Unique Images are Important
While it can be time-saving to select the first image you come across on a stock-images site this might not always be the right choice. You want to avoid using an over-used image that visitors to your site have seen on countless other webpages. It will certainly be worthwhile taking your own photos if you can provide a high-quality image. This will ensure that your image is unique and catches the attention of your audience.
For the purpose of SEO and truly optimizing your images ensuring your selected image is relevant for the supporting information and helps to illustrate the article topic is key for image optimization. Choosing your images carefully, therefore, is an important step in optimization.
2. Choose your format carefully
You may have noticed that your images have different file types. As a general rule of thumb, JPG offers high-quality images and compresses the data to create a small image file. Other high-quality file types such as GIF and PNG have much larger file sizes which influence the loading time of your site. There are some instances where GIF or PNG would be better for your images (such as for a detailed diagram, chart, or illustration), however, for most images, there is little difference in the visible quality of the image. Using JPG ensures faster load times which helps you gain greater favor with search engines.
3. Decrease the file size
Even when you have chosen JPG as your file type there is still some work you can do to optimize your images even more. Reducing the size of your image is a great way to decrease the loading time of your page and reduce the risk of a high bounce rate occurring for inpatient visitors. Often, decreasing the size of your image doesn’t have a huge impact on the quality and it means that the image is optimized for both speed and makes the image user-friendly for visitors accessing your site via their smartphone. Img.vision can help you to resize images easily and you can do this for multiple images at once to save time.
4. Be descriptive with your file name
When you are using your own images it can be tempting to use the name attributed to the image from the camera. However, changing the name of your file type to the subject of the photo is essential in ensuring that search engines are able to find your images. This means that those searching for a specific image are directed to your site. There is a fine art to creating a descriptive image title. It needs to not be over complicated and certainly don’t try to cram in your keywords. Simplicity is key here.
5. Keep your images organized
If your website is advertising a product or experience, the ordering of your images needs to be a priority. Thinking about your user’s journey through the article or webpage is essential as it will help you to visualize what order your images need to go in. It is also important to take care to not overload your page with images, this can affect the speed with which your page loads and result in a high bounce rate. It can take a bit of time to get the image to text ratio right on your page and there is nothing wrong with trying out a few different combinations to see what gets the best results.
6. Ensure you use the alt text
If this is the first time you have come across the words ‘alt text’ then you are certainly not alone. It stands for ‘alternative text’ and is used to describe images to those who are unable to see the images and use screen readers when using the internet. Using the alt text is important to ensure visually impaired visitors to your site get the information they need about the image, but it is also a useful way for search engines to locate and index your images. This will help your webpage to go up the rankings on a search engine and drive more traffic to your site. Using the alt text is certainly a good way to optimize your images.
7. Use an image hosting site
You might be thinking that, as an image hosting site, we are bound to say that using our site is a great way to make the most of your images. However, we are proud of the work we do and are confident that we can help you to get the very best out of the images you use. Choosing Img.vision you will access fast loading times for your images, offers an easy way to manage your images which includes resizing and easily changing the file types in bulk, and a secure place to embed your images.
Taking the time to optimize your images is a worthwhile undertaking if you are serious about improving your SEO. All of these tips will not take you long but the benefits are likely to be substantial. Making image optimization a priority will soon see your webpage going up the google rankings.
If you are interested in trying Img.vision you can sign up for a free 15 day trial. You won’t be asked to provide any bank details to start a trial and there will be no pressure to subscribe at the end. We also offer special pricing for non-profit organizations and educational institutions. Contact us to find out more.