With 182 million active buyers, eBay is one of the top online marketplaces in the world. This is the place where you’re most likely to be able to shift your items, however, getting your images right is crucial. In this post, we explain the intricacies of the image requirements on eBay, highlight some best practices in terms of image optimization, and help you to avoid making common mistakes.
What are the eBay image requirements?
Product images are what drive the sale so they need to be of high quality and relevant for potential buyers. This is why eBay has strict requirements when it comes to images. In this section, we take a look at these requirements in detail to help you get it right first time. Having an idea of the eBay image requirements is certainly worth your while as it is sure to boost your sales.
1. You must have full rights to the image
All of the images you use on your listing must belong to you. This means that it can’t be downloaded from another website. In order for eBay to publish the image, you must be able to give full permission for this image to be used.
2. All listings must have at least one photo
A listing will not be able to be published unless it has at least one image uploaded. It is in your best interest to make full use of the 12 picture limit so that you can give your customers a full profile of your product.
3. You need to stick to the image size limits
All images uploaded must fit within the eBay size guidelines. The minimum size of an image is 500 x 500 pixels and the maximum size is 9000 x 9000 pixels. The size of any single image must also not be larger than 12MB.
4. Get the formatting right
eBay supports the following image formats: JPEG, PNG, TIFF, BMP, and GIF so make sure your image is in one of these formats before uploading.
5. Follow the image quality guidelines
When it comes to uploading quality images, eBay has some guidelines to ensure that users avoid using poor quality images. Follow these guidelines to ensure your images are top-notch:
- They must be realistic – the images you upload must be a realistic representation of the product you are selling. This comes down to the quality of the product, the size, and the number of items (for instance if you were selling a multi-pack of something).
- Keep the background white to light grey – eBay stipulates that pictures should be taken against a solid background with no border and that the background should ideally be white. Light grey is also acceptable. A simple background allows your product to take center stage.
- Ensure your images are sharp – eBay will not accept a blurry image, and it’s also bad for your listing if your image quality is low. Ensure you get sharp pictures of your items to make sure they’re accepted on your listing and show your product at its full potential.
- Take care with primary and secondary images – the first image on your listing is known as the primary image. This must be a front or slight-angled view of your product and is ideally a close-up to best showcase the image and draw in your audience from the off. Other rules relating to the primary image are that the image should cover 80-90% of the image frame and show only the product for sale. The secondary images can show the product from different angles and include the product packaging if it is relevant.
- Avoid boxes and packaging in the primary image – unless the packaging displays more information than the product itself (i.e. computer software) do not use the packaging in the primary image. However, eBay permits the use of packaging in the primary image for perfumes and cosmetics.
- Don’t have multiple objects in one image – for reasons of clarity, eBay stipulates that there should not be multiple objects in the image. This shouldn’t be a problem as you can only sell one product per listing. However, if the item you’re selling comes with multiple items as part of the package, i.e. a television and remote control, then it is okay to show those items.
- Don’t show watermarks, copyright marks or other digital signatures – your image will not be accepted if it contains any of the above.
- Showing body parts is only acceptable for items that can be worn – this includes the following categories: clothes, jewelry, and watches.
How to create optimum images for eBay
Once you’ve got the hang of the eBay image guidelines they will become second nature. However, to make your images really stand out there are some tricks of the trade that we want to share with you. Read on to find out more.
1. Get your product in good shape
It might seem obvious but ensuring your product looks as good as possible before taking your photo will help to attract custom. We have seen countless examples of dirty shoes or creased dresses on an eBay listing that just don’t look appealing. If you’re selling something that is second hand it certainly pays to clean or iron it first.
2. Take time over your photos
It can be tempting to rush your photographs in order to get your listings up as fast as possible. However, the image is what ultimately sells your products so taking time over them is well worth it. Set up a proper photoshoot for your products and get all your photos taken at once. Ensure you’re using a solid background and set up the lighting so that your products are brightly and evenly lit (avoid using the flash or any filters on your images to ensure accuracy). Set your camera to a high resolution and get snapping. Remember simplicity is key, so show the product in its purest form without any bells and whistles.
3. Optimize your image size
Discover the hidden secret behind the optimum image size for your listings. The best size for your images is 1600 x 800 pixels.
4. Use image hosting for your images
Using an image hosting site to host your images for your eBay listing can both save you time and optimize your images. Img.vision does just that and helps you to ensure your images are compliant with eBay guidelines, bulk edit your images, and create a photo gallery that is supported by eBay. Using Img.vision for your eBay listings also means you can go beyond the 12 image restriction to really be able to show off your products. For more info see here.
Avoid these common mistakes in your eBay listing
Despite the eBay guidelines, images of poor quality seep through into eBay listings. Don’t let this be you by avoiding these common eBay mistakes:
1. Failing to maximize on the photo allowance
One common mistake made by eBay users is the failure to make the most of the 12 photo limit. Uploading just one or two photos is insufficient in giving a potential customer a full view of your product and you may lose their interest because of this. Go for 12 images or more using Img.vision.
2. Uploading bad photos
There are many examples of bad product photos on eBay. They could have low-resolution, bad lighting, or a cluttered background which fails to show off the product in their best light. Don’t let your time be wasted by creating eBay listings with bad photos.
3. Overcomplicating images
Images with any text on generally do not do well on eBay and they actively discourage users from doing this. This includes using watermarks and logos and any promotional text on an image. Avoid using borders on your images and try not to use filters as natural light is the most honest filter to use for your customers.
Examples of eBay images in action: the good and the bad
It can be helpful to see for yourself what constitutes a good image on eBay and what doesn’t, so check out some examples below.
Why is it bad?
- Lots of text on the image
- Logo present on the image
Why is it bad?
- Not on a white or light grey background
- Includes packaging in the image
- Unclear picture of the product
Why is it good?
- Plain white background
- Side-angled photo of the primary product
- Uses the full-frame
- Clearly shows the product for sale
Why is it good?
- Clear white background
- Shows the product without any packaging
- Clear image of the product that fills the image
Ensuring you make the very best of your images on eBay will help you to sell more of your products. Getting familiar with the eBay guidelines is a good way to start and following our do’s and don’ts will go a long way in helping you to optimize your images. Don’t forget to check out Img.vision for all your eBay image-hosting needs.